Ben & Jerry's Moo Vision

Pint lids now have a life of their own. Ben & Jerry's has scooped its newest creation, Moo Vision, an augmented reality experience for iPhone users. This application represents two first-ever milestones -- Moo Vision doesn't require a webcam and utilizes marker technology without using an actual marker AND there is no QR code or a specially designed graphic required on the packaging.

Moo Vision is as unique as the big chunks and swirls Ben & Jerry's puts in their ice cream.  The application reads and recognizes different pints without requiring them to be physically modified. It shows in a fun, new way "It's What's Inside That Counts" and lets fans take advantage of this breakthrough technology from wherever they are enjoying their pint.

Currently, Moo Vision recognizes four of Ben & Jerry's most popular pints, New York Super Fudge Chunk, Cherry Garcia, Chocolate Chip Cookie Dough, and Milk & Cookies and the company plans to add more flavors to the mix. Moo Vision is available through the Ben & Jerry's Happiness iPhone application.

Category:

Entertainment

Tags:

• Ben
• Jerry's
• Ice
• Cream
• Augmented
• Reality
• QR
• iPhone
• Moo
• Vision

[TotalWarLord]

i think my friends would call me a loser not be jelous

[xxlollipoplilxx]

Is the function gone one the app?

[genericity]

at the bottom of the tub i think i just ate a spider or something

i'm pretty badass

[genericity]

i am eating new york super fudge chunk and i just realised there's no fudge involved, just chocolate and nuts

that's so weird

[PicturePerfect180]

I tried to find it but I couldn't

[BeautyVerified]

Awww, I was expecting to see through the ice cream container xD

[ellastarful]

Its not there anymore. I am so mad!!!

[zoeherremans]

ben en jeerryy hhhhmmmmmmmm