Social Media Geek-to-Geek

Guest: Kathy Schmidt Jamison, Author, Social Media Geek-to-Geek: Practical Insights for Technology Marketers

Hosts: Karen Bartleson, Sr. Director, Community Marketing, Synopsys and Phil Dworsky, Director, Strategic Alliances, Synopsys & Publisher, Synopsys Press

Social media marketing is spreading. Major corporations are using it successfully to reinvent the way they market products to their customers. But what about technology companies? Their customers are "geeks" and not likely to respond the same way as a typical consumer. Kathy Schmidt Jamison shares insights and matter-of-fact tips that you can apply when using social media to market to geeks.

This show was originally streamed live to the Synopsys Facebook page at the 48th DAC.

Category:

Science & Technology

Tags:

• Synopsys Press
• Social Media Geek-to-Geek
• Conversation Central
• Social Media
• DAC 2011
• 48th DAC
• Design Automation Conference
• Kathy Schmidt Jamison
• Rick Jamison
• Karen Bartleson
• Phil Dworsky