A.I.D.A. -- Copywriting Rap Lesson

http://calebosborneconsulting.com -- Here's a rap about how to snap necks and cash checks with mad copywriting skillz!

Here's the lyrics, if you need them:

AIDA thats the formula you need.
A get that attention
I convert it to interest
D—inspire desire
A—close with action

Hi, do you need more sales to survive?
My name is Caleb, a copywriter rappin it live,
Now listen up cause if you need more paper,
I got that formula to get you what you need,
Profits with a quickness and money with speed!
Lets go!
We gotta start with A, A is for attention,
Think of your headline like a big old sign,
Whats the big benefit or hook for your line?
When your prospect sees it will he think Oh my?
Big benefits work and so do emotions,
Or combine them both like a Makepeace promotion!
Now you got him stopped, what you gonna say next?
Focus on your prospect and his interests!
In fact thats the next step you better believe.
I is for interest gotta get it now or else your prospect will leave!
Convert that attention to interest, make him read on
Sell him on reading—thats the way you get it goin
Dont you forget, he probably doesnt like to read
So give him every reason to scroll the page and see
What you got—now you gotta make it hot!
The next step in this whole sales dance
Is to get your prospect squirming in his pants
Now you got his interest, its time to D -- inspire desire
Now come the benefits and all the reasons why
He should feel his life isnt complete unless he buys
What benefits will your product bring his life?
And more important—give him a reason for buying to tell his wife!
In this stage, you gotta listen to the great one!
(Im talking Gary Bencivenga, if you was confused son!)
Pile on the proof, it takes more than just one.
Studies, charts and maybe a graph
Dont forget powerful demonstrations can prove youre head of your class
Give him all the reasons, so he can convince HIMSELF
That he desperately needs your product up on his shelf!
At this point kid, now you almost cant fail
But dont lose it now or youll lose the sale
Its time to close, to get that Action
You want him to order, you gotta get him actin!
How do you do that, well its as simple as nothin
Be clear, tell him what to do—press the order button.
Thats all there is—so lets review—this sales formula, just for you.
To get mad profits and make your business explode
Follow the formula, dont take another road
A is for attention
I is for interest
D inspire desire
And A makes sure that you close with action
I hope you enjoyed copywriting lesson
Put to use, and itll do your life a blessing!

Category:

Howto & Style

Tags:

• Copywriting
• Copywriter
• Make Money Online
• Clayton Makepeace
• Bencivenga
• Sales

[dobermandan]

This is wack! A great formula from a really successful copywriter.

I especially like the headline formula. It's a sure way to create killer headlines.