James H. Gilmore, Co-Founder, Strategic Horizons LLP

The Darden School welcomes James H. Gilmore, Batten Fellow, Darden Adjunct Lecturer and Co-Founder of Strategic Horizons LLP, as part of its Leadership Speaker Series, in conjunction with the 10th Annual Darden Marketing Forum. Jim gives his insights on "Experience Economy in the Age of Digital Marketing." It has been said that "Jim's appetite for understanding the structural underpinnings to day-to-day patterns of human behavior is insatiable. The result? Non-stop. Inquiry. Ingenuity. His creative thinking is rooted in extraordinary business instruction and work experience." His latest book, penned with co-author Joe Pine, "Authenticity: What Consumers Really Want," was honored as one of the Top 10 business books of the year by Amazon.com editors. Also of note, TIME magazine soon after featured Authenticity among its "10 Ideas That Are Changing The World" cover story, in which Jim and Joe were extensively featured.

Recorded October 7, 2011.

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Education

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