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Uploaded on Jun 21, 2011
The Oxford Dictionary of Marketing serves as a roadmap for harnessing a company's business potential through leading-edge marketing levers. The book is a reference guide with more than 2,600 entries on topics from traditional tried-and-true marketing techniques to emerging channels and strategies. It is an essential resource and one-stop guide for marketing practitioners, students and enthusiasts. Author Charles Doyle describes how corporations can compete in the new world by jumping in to try new ways to reach target audiences. Learn more at http://www.us.joneslanglasalle.com