Pleasure is the New Marketing: Gamification Podcast #2

The five Ps (Product, Price, Place, Positioning and Promotion) need an update for our gamified world. It's time to add Pleasure to the marketing mix, and to think about user pleasure in all aspects of strategy, promotion and product design. In this second episode of the gamification podcast, Gabe Zichermann explains why we need a new P and how to think "pleasure". ;

Read FunwareBlog.com for the latest on gamification and game mechanics.

Category:

Science & Technology

Tags:

• gamification
• game mechanics
• gabe zichermann

[bebeheuy]

I Really Like The Video From Your need an update for our gamified world.

[Mjhond]

Your Video Is Very Useful Sharing It's time to add Pleasure to the marketing mix, and to think about user pleasure in all aspects of strategy, promotion and product design. In this second episode of the gamification podcast

[mcphrsnm]

Love it, considering how I can do this with my decision making tools for teens

[knugie]

The truth: watch?v=6O1gNVeaE4g

[maxtubatube]

Brillant.

Absolutely brillant !!!