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Campaign to promote exclusive breastfeeding in Zambia

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Uploaded by on Jul 31, 2009

The Ministry of Health in Zambia developed this television spot to increase awareness of the benefits of exclusive breastfeeding. USAIDs Infant & Young Child Nutrition Project, the National Food and Nutrition Commission, the Health Communications Partnership, and UNICEF worked together with the Ministry of Health to develop the advertisement as part of a campaign to improve exclusive breastfeeding rates and prevent malnutrition in Zambia

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Nonprofits & Activism

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  • Thanks for the props lililillie!

  • Way to go Zambia! I hope this campaign is successful in educating women about the benefits of exclusive breast feeding. I wish every country would do these PSAs.

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