Lisbon has one of the greatest collections of Urban Art in the world. And now, nobody needs to walk to get to know these art pieces. The agency Torke Portugal created a stunt called Go Arte Urbana (Go Urban Art), where two Citröen DS3, customized by Portuguese artists ParizOne and Vanessa Teodoro, took people to the major art pieces. The guide, who is also a Street Artist, takes people conformably on a tour through town, giving insights on the pieces, the artists and their techniques. People can also invite up to two friends to join them in the experience. To participate, one only needs to join the Facebook fan page for the stunt and schedule a ride.
More infos: https://www.facebook.com/galeriadearteurbana
Credits
Agency: Torke Lisboa
Client: Citröen
Production: Mustard
Copywriter: Bob Ferraz
Art director: Miguel Marques
Creative Director: André Rabanea
Planner: Thaís Sumida
Project Manager: Sérgio Gomes, Francisca Pires
Digital: Cátia Domingues e Virgolino Almeida
Ilustration: Vanessa Teodoro (Van), ParizOne
Music: DJ Ride - Beat Jorney
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