Designer Series - A. Jaffe

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Uploaded by on Jan 16, 2009

A brief look into the history and design of A.Jaffe, one of America's most traditional and famous engagement/wedding ring brands. Meet Sam Sandberg, President and Chief Inspiration behind the brand today. Learn about how this New York based company, utilizes the domestic talent pool to create memorable treasures.

A.Jaffe, crafting bridal rings in New York since 1892, is one of the oldest bridal jewelry manufacturers in the country. Maintaining the highest level of quality and customer satisfaction, they have been manufacturing premium platinum and 18-karat gold bridal jewelry for more than 100 years. They are a brand that has not only survived in the changing landscape of the jewelry industry, but continues to thrive as an industry leader. The distinctive style and craftsmanship, plus superior customer service keeps the brand top-of-the mind with customers.

Their headquarters are located in a 10,000 square-foot factory on 26th street in New York City, and have, to date, crafted all of their jewelry on premises.

The A.Jaffe bridal line appeals to the tailored, classic woman who desires a little flair in her life. All designs have both a signature and classic look including micro-pave, deco, three-stone, solitaries, anniversary rings and eternity rings - the ring's sophisticated curves and lines have a more "designer" style than a traditional ring. Other elements remain uniquely A. Jaffe as well. Each ring has a square , Euro shank that prevents spinning on the finger, and their signature "A" with a diamond graces the inside or outside of each ring.

Sensitivity to consumer tastes and artisans with incomparable attention to detail have led A. Jaffe to become the standard upon which all bridal jewelry brands are measured. A.Jaffe adheres to the strictest quality control with each piece of jewelry being inspected under 40-power magnification to ensure the highest standards of excellence, and each comes with a (rarely used) lifetime guarantee.

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