AdWords Budget Optimizer - Good for Google, not for you

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Uploaded by on Dec 8, 2007

AdWords For Dummies author Howie Jacobson, PhD explains why the budget optimizer is based on a flawed premise: that marketing is a budget-limited expense, rather than an investment with a potentially gargantuan rate of return.

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Education

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  • Hey Howie!

    Nicely done video and a very interesting point.

    Lon Naylor

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