Comviq - Single Single Release
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Uploaded by ForsmanBodenfors on May 3, 2011
Comviq is the biggest Swedish prepaid cellular service provider. We were asked to launch a new service called Ringback tones. Which lets you replace the Ringbacktones people hear when they call you with music of your choice.
We collaborated with UniversalMusic and the famous Swedish artist Veronica Maggio who exclusively released her new single 'Välkommen in' ('Welcome in') as a Ringbacktone on one phone number only. For two weeks, the only way to hear her new single was to call +46739 52 50 06.
The number goes to a cellphone which we gave to one of Veronica's fans, Firat Delen. An 18 year old student who, for two weeks, got to be the only one with Veronica's much anticipated new single.
- 18 likes, 0 dislikes
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Great example of how to integrate Multi-Media product, marketing & promotion, social media, and content to drive product adoption, brand recognition, and artist awareness...
DigitalSenseiBlog 9 months ago