How Lacta got to have the biggest Facebook brand page in Greece

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Uploaded by on Mar 20, 2011

Presentation given by Panos Sambrakos, Executive Creative Director at OgilvyOne Athens, during the 3rd Innoforum, devoted to "Social Media", staged at Athens Information Technology center on Friday 18th March, 2011.

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  • Σε κάποια στιγμή δείχνω μία φωτογραφία με graffiti στον τοίχο, όπου κάποιος απαντώντας σε έναν ερωτευμένο που λέει πως θα περιμένει για πάντα την αγαπημένη του, του γράφει δίπλα "Μαλάκα, πάρε μία Lacta και ξέχασέ την!". Δεν μετέφρασα ακριβώς την φράση οπότε μία κοπέλα που την διάβασε την εξηγεί στην διπλανή της...

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