Apple, Apple, Apple

I'd really like to know what Apple Computers is pulling. I mean, there are stupid things and then there are ridiculous things. This certainly falls into the latter.

If you don't know what I'm talking about, let me give you the run down: Apple is suing Woolworth's in Australia over trademark infringement. Their claim is that the new stylized W logo looks too close to an apple and may confuse consumers and damage the Apple brand.

Really?

Yes, the new Woolies logo is definitely an apple (and why not - they are a SUPERMARKET CHAIN???), but who in their right mind would EVER connect the two?

First, the logs look nothing like one another. NOTHING!

Second, they operate in different sectors - one is a technology powerhouse and the other is a SUPERMARKET! This amounts to nothing more than pure greed on the Apple front.

In fact, this reminds me of the time Microsoft tried to trademark the word windows. Yeah... they tried that. It was ill-conceived and amounted to some serious backlash. If Apple doesn't back down, this will be a PR nightmare for them, not only in Australia, but around the world.

What are your thoughts?

Image used in accordance of Fair Use for News and Commentary.

Category:

News & Politics

Tags:

• news
• commentary
• analysis
• gotcha
• apple
• microsoft
• windows
• woolies
• woolworths
• random
• wtf
• stupid
• lawsuit

[cityofunknown]

looks more like a pumpkin.

[qiranger]

good call!

[rkddlftkak]

I definitely wouldn't be buying ipods in a grocery store.  With all the geniuses they have, they come up with this? This is ridiculous!

[qiranger]

lol

[dorotwhy]

Well, It is apple picking season here in New England...What would Johnny Appleseed think of this hoopla... goodness! What next?

[qiranger]

;-)

[kpggggp]

crerf

[benf99]

I believe the reason for them taking legal action is because Woolworths here in Australia are planning on releasing their own branded electronic products (ie. MP3 Players, TVs etc) and this has gotten Apple worried.

Personally I think it is a bit over the top, as any normal person can easily tell the difference between the two logos, especially considering Apple hasn't changed their general logo shape in decades.

However, two big companies with unlimited resources will surely fight it out.....

[9852323]

they dont even look normal i mean they look stupid

[MSWmson]

". . . after Eve took a bite of the fruit from the Tree of Litigation, she handed the iPod to Adam . . ."

[lovley7000]

I love apple products, but that is preposterous!!!

[EMOxxWannabe]

confuse consumers of the two brands? lol..... the difference is obvious... apple is going too far

[SplinterCas]

Yea the news is big here in Australia... and most of us here can't believe they would bother. Woolworths does have two arms, the grocery side and the department stores (Called Big W).

The new logo is only for the grocery chain and the most advanced thing they sell is cheap clock radios.

BigW I think is a licensed Apple iPod reseller, but they won't use the logo.

Whole pile of legal trash as far as I am concerned.

[fehquig]

This is just stupid...

[korea148]

i saw news about same thing !

apple ready to Legal woolworths xD !