什麼是顧客真正想要的Joseph Pine(中文)

Joseph Pine分享：經濟價值的演進，是從了解顧客真正需要什麼樣的東西，到將商品客製化之後，達到消費者真正需要的東西。體驗經濟學就是要在最關鍵的時刻，提供最適當的東西，­讓消費者留下最深刻的印象，達到產品銷售的最高效率。

Category:

People & Blogs

Tags:

• TED
• TALK

[bebogoos]

這樣說起來日本的那邊似乎很早就開始體驗經濟了...

[ChiCourau]

其實不難，他所謂的體驗，也就是人人常說感覺。比如說:體驗愛情­，體驗極限運動，體驗視覺娛樂，體驗吃飯的感覺。說穿了我們人類­的需求只有那些而已，但是加上了體驗的效果，會將那些很基本的東­西更上一層。



[MunWaiVideo]

What he said did make sense, if you wanna grow your business in the longer run then you have no option but stay true to your value(what you say) and keep doing that.

I think you'll get a better understanding of this speech after listen to Seth Godin "All Marketers Are Liars" well, at least for me.

[t7231990]

同意r2143658709 的說法，我覺得多場演講都太過深奧，但是因為這是免費在網路上看­，說以我不想多做批評。

但是實際在做銷售的業務，一定會試著跟經濟效應的前端，發明更多­的通路和話！

[r2143658709]

TED裡面難得的艱深課程...有點難以消化

我認為演講以"提供消費者想要的"為題

但全場內容只環繞在兩個關鍵字上: "體驗(不論實際或滿足空想)"和"不欺騙"

[johnccf]

interesting speech

but it doesn't realli tell u how to make more money...

it's just too theoretical

also... disney's decline isn't just cuz of those M&A's

[dks0530]

正

[rixw83]

It's an interesting thought in this speech.

But that's just only one of the factors from what customer really want in my opinion.

I think there is a lot more factors in this issue, and I call it "consumer's recognition" totally.

And, Of course include "Authenticity" which has mentioned in this speech.^^