Audi A6 ad

Knucklehead director Johnny Green has directed BBH's latest spot for the Audi A6. The 90-second film, with 60-second and 40-second versions, utilises Green's unique filmic style to bring an ethereal beauty and art-house style to the script -- and its only Green's second commercial.

The film opens in iconic mid-west America, following a man as he walks home from work through the evening darkness. Silver light streaks in the sky, horses get spooked, something isn't right. He glances skywards and we are suddenly travelling in the abstract void of space as the 'something' hurtles through the atmosphere. Abstract documentary and photographic images reveal elements of a car as it hurtles towards the earth. A title on a computer monitor reads, "To Date, NASA has filed 6,509 patents... In developing the A6, Audi filed 9,621." At it's climax, the A6 plunges all the way to earth and into the dark ocean, passing over the camera as the title reveals 'V0R5PRUN7NG DUR6CH T3CHN1K'.

Category:

Autos & Vehicles

Tags:

• audi
• car
• ad
• a6

[Davidmeme]

It just shows how broken the patent system is...

[omadlom]

The ad is genius.

[GeeBeeMike]

I have the Le Mans version of this car. I love the car and I love this ad!

[twomuchmonster]

i dont understand it, please someone explain it to me

[RatchetandClankNXTG3]

true dat tru dat! you can have a lambo with a crapload of patents but made in plastic, lol

[prodigytechus]

Yeah, but Audi shouldn't be doing it like this. It is not the number of patents that matter, but the quality.

Of course I am not supporting NASA over Audi !

[RatchetandClankNXTG3]

shit, audi a6 more patents than nasa?! damn!

[autocrossaholic]

the cockroach is just plain ridiculous. i mean, kinda cool concept but the random crap like bugs really kill this.

[squids64]

love it - wish the download was quicker