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SWOT analysis: how to create a useful one

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Uploaded by on Apr 13, 2009

To learn more http://www.oxlearn.com . Most people do create SWOT analysis for entire companies. But this is a wrong approach, creating only generic results. Effective SWOT must be linked to a market segment.

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Uploader Comments (OxfordLearningLab)

  • Who is the speaker please (excuse my ignorance)?

  • @grebrim Prof. Malcolm McDonald

  • Sad it's incomplete. Great specification of the SWOT.

  • @Reneclauslarsen you can find a longer version on our site oxlearn.com

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All Comments (24)

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  • Very enjoyable thank you

  • some really good stuff here

  • brilliant video

  • some sweet info here

  • great video thanks

  • very interesting thanks

  • very interesting thanks

  • rude dude, he is

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