Tyler Newton of Catalyst Investors asks Rick Stollmeyer, CEO of Mindbody, how they are able to efficiently market and sell to small and medium sized businesses. Rick walked through the multi-pronged plan: SEM/SEO, trade shows, strategic partners, paid customer referrals and outbound cold calls with the goal of bringing leads through the funnel with the goal of getting to a product demo with a salesperson. (from the 2009 Catalyst Investors Annual Meeting)
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