HOIST ROC-IT Selectorized Product Line

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Uploaded by on May 20, 2010

Introducing the ROC-IT Selectorized product line from HOIST Fitness, featuring HOISTs patented Ride Oriented Xercise Technology—ROX®, the new movement in strength training.

ROX Technology mimics the bodys natural rocking movement during free weight and body weight exercises. Incorporating this natural motion frees the body from the static position encountered in most strength training machines and makes it part of the movement. The result-- a motion combining better form, less stress to joints and a greater range of natural motion for a more complete exercise to help your clients achieve their fitness goals. Where an movements range of motion allows, Selectorized machines let users exercise with overhand, underhand and neutral grips.

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  • At first the pivoting Roc-it technology seemed a little different to me, but as I tried the machines, it really does make a difference! I like the lat pull down machine because it allows me to get into the correct position to really feel my lat muscles working. I can't get the same feel on a regular lat pull down.. Hoist is new fave brand!!!

  • These are all awesome machines. I am a member of 24 Hr Fitness and have tried these and feel the benefits!!!

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