These days, it seems like everyone has a cell phone and they are doing more than just talking on it. They are using it to watch video, text message, and shop online, just to name a few. Since the consumers are there, it makes sense that marketeers need to enter the mobile arena. How can marketers do that? At the MarketingProfs B2B forum, Kyla Cullinane sat down with Mickey Alam Khan, the editor-in-chief of Mobile Marketer, to get some answers.
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