L2 The Social Graph Clinic
January 29, 2010
NYU Stern
L2thinktank.com
How do I target and engage the right audience?
What are the right platforms and tools?
How do I find my online voice?
Who is doing this well?
How do I measure success?
LISTEN BEFORE YOU LEAP
LEARN FROM BRANDS WHO DO THIS WELL
AUTHENTICITY & TRANSPARENCY MATTER
FIND THE RIGHT VOICE
LEVERAGE YOUR AUDIENCE
HARNESSING CONVERSATIONS
MEASURE ... WITH PATIENCE
DON'T FEAR FAILURES
KEY SUCCESS FACTORS
Starbucks isn't a luxury brand it is a big brand. If brands want to stand out from the crowd, they can't afford to be part of it!
TheFamebook 1 year ago
@danielle_L2 - If brands want to stand out from the crowd they can't allow themselves to become part of it. All roads lead to famebook!
TheFamebook 1 year ago