Value Focused Action for Social Innovation

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Uploaded by on Jul 28, 2011

Presented by, Jennifer Walinga, Ph.D.
Associate Professor, School Director
School of Communication and Culture, Royal Roads University

Our world, more than ever perhaps, needs innovative strategies for achieving sustainable 'triple bottom line' growth. We are coming to appreciate that the innovation the world needs is not simply 'creative' or 'out of the box'; our innovations must be systemic, holistic, complex and multifaceted yet still elegant and sustainable. Truly what is called for is an evolution in thinking that moves us past command and control strategies to a values based decision making framework.

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