Applying Behavioral Economics to Sustainability - Pam Cohen

Understanding why people make decisions and their subconscious motivations and potential cognitive biases or distortions, is the basis of behavioral economics as Pam Cohen explains in this interview with SLM's Mario Vellandi. Applied to sustainability, companies want to maximize their return on investment from projects undertaken, and so she steps in with causal modeling and scenarios to help firms realize the highest potential financial and social/environmental impact.

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Category:

Education

Tags:

• pam cohen
• behavioral economics
• choice
• decision
• cause
• business
• social research
• intangible
• motivation
• change
• sustainability
• value
• model
• analysis
• scenario
• stakeholder
• communication
• return
• investment