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A Personal Introduction to Money Mapping by Iain Lovatt

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Uploaded by on Nov 18, 2010

In this fuller version of the money mapping video, Iain explains how the tool can revolutionise customer engagement.

Money Mapping is a modelling tool, developed uniquely by Blue Sheep®, which can take traditional segmentation (industry, size, location) and build it into a simple four dimensional table that redefines your customer segments, allowing you to deliver more new business from less marketing effort.

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  • Great idea - simple, effective.

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