In this fuller version of the money mapping video, Iain explains how the tool can revolutionise customer engagement.
Money Mapping is a modelling tool, developed uniquely by Blue Sheep®, which can take traditional segmentation (industry, size, location) and build it into a simple four dimensional table that redefines your customer segments, allowing you to deliver more new business from less marketing effort.
Great idea - simple, effective.
PBR060661 8 months ago