Triple H & Undertaker fined, WWE rebranding

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TOPICS:
Triple H & Undertaker fined by WWE for WrestleMania 27 (XXVII) match:

"Pursuant to WWE's Concussion policy, the stunt of using a folded metal chair shot to the head is prohibited. Triple H and The Undertaker have both been fined for violating this policy at WrestleMania XXVII.  WWE penalizes through fine and/or suspension for violation of this policy, which is unchanged and still in effect."


WWE rebranding itself:

"To better reflect the company's global entertainment offerings, World Wrestling Entertainment, Inc. (NYSE: WWE) announced today a new business model for future growth, including formally rebranding itself, WWE.

Two key components to WWE's brand expansion will be the active pursuit to acquire entertainment content companies and the outsourcing of WWE's core competencies -- television and film production, live event production and licensing. As part of the new business model, the company will also focus on the development of new television products including scripted, non-scripted and animated programs, as well as the launch of a new WWE network in the next 12-18 months. The first new program of the brand expansion is Tough Enough®, WWE's non-scripted program that debuted on the USA Network on Monday.

"The new business model of the company better reflects what WWE is all about, being a global entertainment company," stated Vince McMahon, Chairman and CEO, WWE. "We will always be loyal to our core business that made WWE a globally known entity, however, the future of WWE will be the addition of new entertainment content opportunities beyond the ring."

This new rebranding initiative will be highlighted through a national consumer and business-to-business advertising campaign entitled "Bigger. Badder. Better.™" The campaign kicked off at WrestleMania® XXVII on Sunday and will be featured on cable TV, print and online.

In addition to focusing on the expansion of the company, the company will bolster its core business with the launch a new talent development department headed by Paul "Triple H®" Levesque. The new department will put a greater emphasis on worldwide recruitment, training and character development to identify future WWE Superstars and Divas. The first recruit acquired under Levesque's new department was the signing last month of future WWE Superstar, Sin Cara™, formerly known worldwide as Mistico."


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(clip of Mick Foley discussing concussions is courtesy of TSN's "Off the Record")

Category:

Entertainment

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• triple
• vs
• undertaker
• fined
• wwe
• wrestlemania 27
• rebranding
• wrestling
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• pwtr

[47noreply]

Stupid rule by the WWE. If your not willing to take chair shots don't be a wrestler simple as that. There are lots of people that would gladly take all the risks. That was a nice clip with mick foley jay but now ask mick foley if he could go back if he would everything AGAIN. His answer is yes.

[jaydub8907]

@47noreply Just because someone is willing to harm themselves it doesn't mean WWE should allow it.

[menkeion]

how can you fine a dead guy? lol!

[Majshet]

talking about concussions, they said that chirst benoits brain was so damaged from chair shots and head butts that his brain was the same as an 88 year old with alheizmers

[Absmanthegamer]

I want blood back I don't care about everything else. Along with swearing.

[Absmanthegamer]

Wwe isn't scripted they find out who to let win and then they plan the moves while inside the ring

[Sawubona2007]

wtf is ring of honor?

[tmoney6936]

all legends gotta break a rule onece n a while and those who said wwe wrestler is soft they wrong tna soft they cant sell a move right like ey always jumping up and down every time wen he hit the mat.

[thedarkmodem]

I know i'm a little late on this, But i agree... Rules are rules, and they're there for a reason man.

[jasondanielkowalczyk]

with the investigation about the wrestlers being "independent contractors", the WWE would become responsible for any and all injuries. Let us remember that Chris Benoit was said to have the brain of an elderly man due to all the concussions. It's just the shots to the head. If we always worried about the performers health they way they do now, maybe we would still have Steve Austin. Maybe we would still have Edge.

[hanmerboys]

wow they got fined for a chairshot to the head????

wow with all the soccer moms and complete pussys these days im gladd ECW is gone becouse it be turned into a shit hole by all of there bitches

[Strava124]

WWE couldnt give a damn for the wrestlers safety Vince McMahon just does not want their company getting mired in controversy again...

[ranodomvids]

@xXchelsearoxXx its the internet moran

[ranodomvids]

its the internet