Absolutely Positively Wellington

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Uploaded by on Sep 4, 2011

In 1991 Saatchi & Saatchi got together with Wellington Newspapers Ltd to create a pick-me-up campaign for the capital post-NZ stock market crash. Such was the success of the Absolutely Positively Wellington print campaign, it got turned into this TV commercial, became the city's brand, still drives the coolest little capital in the world's thinking and is quoted to this day.

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Travel & Events

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Standard YouTube License

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This video is a response to 20 Years of Absolutely Positively Wellington
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  • Absolutely Wellytown

  • This is a great ad for Wellington.  So much has changed in Wellington...love the catchy tune.

  • Yeah, the place certainly work for us. You've gotta love this town!

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