In 1991 Saatchi & Saatchi got together with Wellington Newspapers Ltd to create a pick-me-up campaign for the capital post-NZ stock market crash. Such was the success of the Absolutely Positively Wellington print campaign, it got turned into this TV commercial, became the city's brand, still drives the coolest little capital in the world's thinking and is quoted to this day.
Absolutely Wellytown
4310hortee 5 months ago
This is a great ad for Wellington. So much has changed in Wellington...love the catchy tune.
shorts4me 5 months ago
Yeah, the place certainly work for us. You've gotta love this town!
TabooHairSalon 5 months ago in playlist More videos from WellingtonTourism