Life Rolls On Foundation 2009 PSA - Paraplegic Ricky James Does Backflip on Motocross Bike

Life Rolls On Foundation's second Public Service Announcement (PSA). World debut during the 2008 Ford Ironman World Championship coverage on NBC Sports on December 12, 2008.

Paraplegic and beneficiary of Life Rolls On programs, Ricky James is featured attempting a stunt that is a first-ever for a paraplegic on a motocross bike.

Life Rolls On...Disabled...Able.

Life Rolls On Foundation improves the lives of young people affected by spinal cord injury (SCI) through quality of life programs and SCI awareness campaigns.

Learn more about the Life Rolls On Foundation by visiting www.liferollson.org

production company: curtis birch, inc. venice
director: richard yelland
director of photography: eric foster
director of photography 2nd unit: james matlosz
producer: patrick brewer
1st AD: dave darmour
visual effects supervisor: benjamin looram
visual effects artist: maciek sokalski
telecine artist: matt turner, company 3
editorial: cutters, inc. santa monica
editorial producers: Nicole Visram, Kasey McGarrigle
editor: joel marcus
assistant editor: aki mizutani
post audio: lime studios, santa monica
post audio producer: bruce horowitz
sound design and mix: eric schulten
music: sigur ros
special thanks to nate adams, jimmy button, chris lowery, abe froman productions, ricky james and family, life rolls on foundation, and the entire crew.

Category:

Nonprofits & Activism

Tags:

• Life
• Rolls
• On
• ricky
• james
• PSA
• motocross
• stunt
• richard
• yelland
• billauer
• LRO
• backflip
• sci
• spinal
• cord
• injury
• charity
• ironman
• paralyzed
• sigur
• ros
• foam
• pit
• wheelchair
• trick
• curtis
• birch
• nate
• adams

[Nalanwer]

what does t7 mean?

[LRO501c3]

spinal cord severed at the T-7 level (thoracic spine 7th vertebrae)

[SantaCruzSoulSurfer]

You say that "risking death is not living"...Well perhaps not for you...However for those of us who continue doing what we love, what we're passionate about, despite the challenges life has thrown at us...I consider a triumph of the human spirit, not a "waist of medical resources"... The only real tragedy in life is when people don't follow their dreams and passions, and instead allow fear to steer them into a life of complacency and mediocrity... that sir, IS NOT LIVING!!!

[Tomei100]

respekt men !!

[CGtrojans11]

Live life to the fullest...no matter what it takes...that is what our creator wants...

[legphotog]

Is this the best usage of our medical resources? Some idiot who wants to risk further injury? This is stupid. I don't care how many haters will reply that "he's got a right to live is life..." I submit that risking death is *not* living.

[Chick6517]

These are videos that I like! haha Cool beans. You don&TBPSQUOt see stuff like that often.. haha sarcasm! Make more please! (=

[AnonymousJr1]

Suhweet!