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KISS' Gene Simmons: Building Successful Entertainment Brands | MIPCOM 2010

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Uploaded on Oct 5, 2010

We are living and working in an extraordinary era for television, with more opportunities - and competition - to reach viewers. In this increasingly crowded television landscape, building a strong brand is more important than ever.
Gene Simmons, a founding member of KISS and star and Executive Producer of "Gene Simmons Family Jewels" and Bob DeBitetto, President and General Manager of A&E Network and BIO Channel, discuss the importance and how to's of building strong entertainment brands from channels to television series.
Moderator:
Peter White, Deputy Editor, TBI Magazine

Keynotes:
Gene Simmons, Family Jewels
& Bob DeBitetto, President & GM, A&E Network and BIO Channel

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