KISS' Gene Simmons: Building Successful Entertainment Brands | MIPCOM 2010

We are living and working in an extraordinary era for television, with more opportunities - and competition - to reach viewers. In this increasingly crowded television landscape, building a strong brand is more important than ever.
Gene Simmons, a founding member of KISS and star and Executive Producer of "Gene Simmons Family Jewels" and Bob DeBitetto, President and General Manager of A&E Network and BIO Channel, discuss the importance and how to's of building strong entertainment brands from channels to television series.
Moderator:
Peter White, Deputy Editor, TBI Magazine

Keynotes:
Gene Simmons, Family Jewels
& Bob DeBitetto, President & GM, A&E Network and BIO Channel

Category:

Entertainment

Tags:

• KISS'
• Gene
• Simmons:
• Building
• Successful
• Entertainment
• Brands
• MIPCOM
• 2010

[SebastiaanPos]

If it's all about money to you, just switch to a market were the money keeps coming in.

Stop bitching about the market changing, it just is, and you're not going to to anything about it.

[BolnoyBratchny]

KISS sucks ass. 

[deemullins1]

@BolnoyBratchny KISS sucks ass huh?, and how popular is your band?

[Marauder1981]

37:45 here the bullshit starts. Ketchup can´t compared to my msuical habits. I never listened to KISS records because I like Rockn´ Roll. I liked the harmonics and the feeling their music transported until the 80s.

[tabamoura]

he sounds like an asshole

[formica565]

Um, yeah, that Tony Danza "Teach" show was ... important. Right.

[Oneness100]

If you have a simple name with a catchy gimmick, and it is promoted towards teenagers and it involves sex, rock music, it will probably sell. he bigger the gimmick, the more sales. Gene is just really good at brainwashing teenagers into buying KISS crap.

[Oneness100]

I'd be willingly wager that Gene Simmons will probably have himself buried in a KISS casket with all of his money since he won't give any to his children and he is a selfish greedy person. The problem is that jerks like Gene make crappy products made in China so he can promote a crappy rock band.

[yeolderadio]

I hate Gene Simmons and I hate KISS's music. I'm convinced Gene Simmons has no soul.

But boy, do I respect him as a businessman. You just can't argue with the numbers he's bringing in. The KISS brand has become so diluted that it means virtually nothing, yet it still sells. You have to give him credit for that.

[tallica4lifegbrtdyDM]

Kiss is a shitty band that has hid behind their stupid little gimmick their entire career. Fuck Gene Simmons, and fuck Kiss.

[GreenGearMood]

Amazing. What a shithead.

[mammo8369]

@omertia do me a favour..go to the rush wikki page....sure enough on the main page it says what u wrote...scroll down to rush discovery...click on it...there it says rush is fourth behind kiss stone beatles....

rush have only sold 40 million, kiss sold 100 million, therefore rush cant have as many because kiss sold in america what rush sold world wide...it says kiss have 24 gold, plus i was made for lovin u went gold, as did beth, and the 4 solo lp's giving kiss over 30 gold officially