Published on May 4, 2012
Whole Trade flowers provide a 10% premium that goes directly into important community programs. Those few extra dollars end up funding first homes for families, children attending school, community art programs, medical and dental treatments and an overall improvement in the quality of life of workers, their families and their community.
Our friends over at Dark Rye recently visited employees of Elite Flowers in Colombia, documented a day in the lives of three families and created this beautiful short film. It's awesome to see firsthand how the employees and their children are affected by the Whole Trade® Guarantee program.
About Whole Foods:
Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture. Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what we're all about. Oh yeah, we're a mission-driven company too.
Connect with Whole Foods Online:
Visit the Whole Foods WEBSITE: http://bit.ly/18gKv7J
Like Whole Foods on FACEBOOK: http://on.fb.me/179cxqt
Follow Whole Foods on TWITTER: http://bit.ly/15eklAG
Whole Trade® Flowers -- Help Real People