We Are All Workers: Episode 2 - The Mayor

The Mayor of Braddock, PA is a 6'8", tattooed Ivy League graduate who has taken the challenges in this former steel town and made it his mission to overcome them. His commitment and tough brand of optimism may be the town's best hope for bringing a new generation of pioneers to Braddock. Brought to you by Levi's in partnership with IFC and Sundance Channel.

Category:

Film & Animation

Tags:

• IFC
• Aaron Rose
• Levi's
• Work Wear Braddock
• Man video
• videos for men
• videos of change
• Social Consciousness
• Grassroots
• Levi Strauss & Co
• Work wear
• Braddock
• Pennsylvania

[1954patrizio]

Let's see if other companies from greedy corporate america will step up and offer to support a town that needs help badly. More buildings than just one church need to be opened. I challenge any CEO to drive down to that town with me and walk around.  There is hope there because all of those folks came from good stock. I know my grandparents, my parents and I walked there when I was a boy. So, which CEO wants to email me: patriziofam@comcast.net!!

[PittsDick77]

@CoachCip - Also, Homestead had a little more money in it's pockets than Braddock to do something like the Waterfront. Braddock's too broke and too disconnected to do something like that. Besides, I'd rather see Braddock do something unique rather than put up a prefabricated retail development center for people from the south hills or Squirrel Hill to feed there fat asses at some high-end diners.

[phillycat26]

that church is beautiful! it's awesome you got to save it and make a comm.center.

God Bless Braddock!

[scadragon]

This is a GREAT story! Thank you!

[cashmonkey9]

this mayor is good for braddock, thats what these ghost towns need.

[cashmonkey9]

LOL 1:13 the grafitti says fuck obama

[cashmonkey9]

@CoachCip too much crime in braddock to do what homestead did.

[CoachCip]

He could learn from neighboring Homestead. That's a great story.

[CoachCip]

This mayor means what he says. He is for real, and he certainly has the education. What he has a tendency to do is a lot of self-promotion, which in itself sometimes helps Braddock. What I wish he would do is embrace capitialistic principles more. When you have a community in the shape Braddock is in, you need to do everything you can to package it up for commercial development. He doesn't spend much public energy on that at all.

[executiveassistant07]

But, I would like to know if Levi's is going to open a store to make their products here too. That would employ a lot of people. :) I will check around and see (when I have the time) if their clothes are made in sweat shops or MADE IN THE USA. :) Looks like a good thing Levi's is doing; however, if they make their clothes in sweat shops - there would have to be another motive to doing this, that would bother me. Any1 know where their clothes are made? I do hope the BEST for this community.