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How To Swipe Successful Sales Letters

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Uploaded by on Aug 24, 2009

About every copywriter would boast about his collection of successful sales letters gathered from the masters of persuasion. This collection of winning sales copy is commonly referred to as a swipe file.

The reason behind collecting and studying these winning pieces is to provide inspiration for writing successful letters, sharpening your own writing skills and borrowing and adapting headlines and selling strategies to different markets.

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Howto & Style

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