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Dueling Professors: Jennifer Aaker and Dave Aaker in Conversation

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Uploaded by on Jun 4, 2010

Dave Aaker, vice chairman of Prophet, a global consultancy, and Prof. Jennifer Aaker take on the shifting role of marketing. The two, father and daughter, discuss their respective research on brand, marketing, giving and social media - as as well the impact they have had on each other. Dave Aaker is professor emeritus of the Haas School of Business, UC Berkeley.

http://faculty-gsb.stanford.edu/aaker/
http://www.prophet.com/about/management/aaker.html

March 9, 2009

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Education

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  • This is awesome!

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