Bytheway Media - Mc Donald's Angus Burger - Smoke Projection

This project consisted in channeling the smoke from the grill roof smoke stacks to project the latest Mc Donald's promo "The Angus Burger". The production of this project was very complex as not only the volume of smoke generated, the construction of metal duckwork with interior fans needed to be constructed, but the most important fact that no one can control was the weather. Been an outdoor project, not only it could rain, but the wind was the biggest factor running against us. Furtunately, the night winds where not as bad as they could have been and the speed of the smoke was acceptable to create the projection screen surface needed for a good projection visibility.

So far this project has been very talked about at the local and international worldclass advertising levels.

Just youtube "Mc Donald's Angus Smoke Projection" or google it and you will see all the hits this piece is getting!

Cheers... to the Creative Team of Leo Burnnet PR and Bytheway Media!

Category:

Film & Animation

Tags:

• MOV03378