What's in Store: Ordinary People, Extraordinary Events, developed by PCI Communications for the U.S. Department of Homeland Security, uses scripted real-world scenarios to alert retail employees to behaviors that could signal an attack or individuals planning an attack. In creating the video, PCI employed a 25-person crew, 15 featured actors and more than 50 background performers over three days of taping in and around the Washington, DC area. The video was shot using an ultra-high-definition Red Camera and prime lenses, advanced technology that achieves film quality images while retaining the editing flexibility of video. DHS is now distributing What's in Store on DVD and via its web site to all major shopping mall and retail establishments nationwide.
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