Indie's campaign for Domino's Pizza takes an ambient approach to pizza delivery. Hungry men want pizza and until now, most people thought that was only possible at home or at work. But what if hunger strikes in the park or at the beach? The versatility of pizza delivery enables it to fit in with people's lives, rather than vice-versa and the delivery points let people know that it is indeed an option.
Indie's eye-catching solution highlights that there is no need for the customer to return home to receive their pizza. So, from now on, the tagline 'Man -- Hungry -- DingDong- Pizza' is relevant everywhere.
The campaign began in Amsterdam's Vondelpark to coincide with the 'Introduction week' for students starting at Amsterdam's universities and the delivery point also made an appearance at the beach, alerting sunbathers to the possibility of flexible delivery.
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