Unicef Promises: Ralph Fiennes

UNICEF UK is launching a major campaign to highlight the importance of childrens rights and to encourage supporters to show their commitment to seeing these rights upheld.

This campaign puts childrens rights at the heart of UNICEF UKs campaigning and fundraising work. The press adverts, inserts and online campaign feature an overarching creative theme: 'Promise me'.

The material focuses specifically on the plight of the millions of children who are forced to live and work on the street. Press adverts, for example, feature a range of headlines such as: 'Promise me I wont be sold for sex' or 'Promise me we wont be forced to work 20 hours a day'. Each finishes with the UNICEF pledge: 'We promise. Will you?'

Category:

Nonprofits & Activism

Tags:

• Unicef
• Ralph Fiennes
• children's rights

[mararegi]

Dear Ralph, So great to see your goodness, again! I miss you very much, wonderful job! Love from Mara ( from Brasil)

[oigovocess]

Thank you, Ralph. Thanks to UNICEF and to you. Hope they'll get all the help and you much happiness. ;o)