QR Codes explained for Print Week

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Uploaded by on Jan 31, 2011

When it comes to using these codes it is very important that you help clients understand how to get the best possible benefit. That does not mean just linking to their website.
From the clients point of view the most important person here is their end user. They need to offer something of value that the end user does not have to look for or search out by starting on the main page of a website. Plus bear in mind that most websites really don't look that great in a mobile browser.
If you are going to print thousands of something make certain that there is a benefit for the end user. In part two how to get it right and look like you can walk on water...

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