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East Africa Report - New Media

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Uploaded by on Nov 16, 2009

Years ago print was King and yes it was also once referred to as new media. In the East African context, Print media has suffered the same fate as most others in the industrialized world, the sector now commands a paltry 21% of advertising revenue, way below what Television and Radio commands. Now, the latest kid on the block, New Media is making in roads into the market.

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