Honda Civic 'Spark' HD TV ad

When Honda engineers set about designing the new Civic, they ventured into the unknown with just the spark of an idea. This film shows the journey of that spark, from the moment of its birth, through the challenges it overcomes, and the different paths it follows, until it finally culminates in the new Honda Civic. A VO explains: "The unknown. Where all ideas start. It's not an easy place to go, but keep going. Because you'll always end up somewhere new. Isn't that why we call it 'the great unknown'?"

Category:

Autos & Vehicles

Tags:

• Honda
• Civic
• 2012
• New
• Launch
• TV
• Ad
• Spot
• Commercial
• Film
• Spark
• Fireworks
• Inspiration
• Unknown
• Great Unknown
• White Car
• Car
• Automobile
• Idea
• Garrison Keillor
• Wieden+Kennedy London
• Europe
• TVC
• Execution
• Car Launches
• Martin Krejci
• SBTRKT
• Go Bang

[fuckzachary]

SBTKRT!

[keepupwithmax]

SBTRKT!

[curzmg]

@curzmg Oh Jesus, and that lovely warm sparkling afterwards. What fantastic sound design.

[curzmg]

Is anyone else obsessively satisfied by that little crescendo at 0:48?

[dtr019]

i love this car but corolla beats this hands down.

[staspetrovich]

хонда аккорд в свое время круче была-реклама.

[92MattGM]

what a stupid fucking advert. fuck off.

[Lewissnicholls]

@milkybaroneill YES. thankyou :).

[milkybaroneill]

SBTRKT!



[milkybaroneill]

@Lewissnicholls Go Bang by SBTRKT

[s0nnyburnett]

@caleta21 I think he's the artist who did the soundtrack for this video. I only care about Honda and not some nobody I never heard of before but everyone else seems to like spamming his name.

[itschrispy]

SBTRKT - Go bang