BBC Culture show: Tate Modern is 10! (Part 4)

Wolff Olins' chairman Brian Boylan and creative director Marina Willer feature in this BBC Culture Show special talking about the ground-breaking Tate brand, created in 2000 by Wolff Olins. The programme, dedicated to Tate Modern's 10th birthday, seeks to understand how the institution has become one of the most successful modern art museums in the world. Brian and Marina, along with Sir Nicholas Serota, and artists Tracey Emin, Grayson Perry and Rachel Whiteread explain to art critic Matt Collings how the organisation set about realising its ambition to revolutionise the way people perceive art.

Category:

Autos & Vehicles

Tags:

• art
• gallery
• Tate
• brand

[LondonDada]

This company appears to have nicked the 2012 Olympic Logo in both design and in ongoing functioning concept terms, from the artist Michael St.Mark of LONDON DADA.

See our YT homepage for a blog link to the work.

Thanks.

AA