Rohit Bhargava has a new book out: Personality Not Included.
Rohit is Senior VP of Digital Strategy and Marketing at Ogilvy. He has a very popular blog aptly titled: Influential Marketing (http://rohitbhargava.typepad.com/)
This interview was recorded at the AdTech Conference in San Francisco on April 15, 2008
The most important thing is the marketing strategy.
bizopclothing 2 years ago