Jeff Kaplan and David Shackley, both from AOL's central marketing team talk about...
* the Gold Rush game
* consumer-generated content
* performance of AOL properties
* evolution of Truveo
Notable mentions
----------------
Best Buy
Coca Cola
Dorito
Dove
Engagdget
Goldrush
Manchester United
Mapquest
Mark Burnett Productions
Matt Dickinson
NFL
Spinner
T-Mobile
Truveo
Weblogs Inc.
Ze Frank
Produced by www.ResearchTalk.co.uk
Recorded @ www.wildfiretheconference.com
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