A draft presentation of "OpenGreen," a new project of Colin Mutchler and activefreemedia that seeks to demonstrate the value of open value chains for inspiring consumer behavior toward a responsible culture and econonomy.
Cell phones will have the potential to connect food products with the kind of information that you described; slide shows, articles etc for a sense of true transparency. Open Green could be a community that not only lists products with feedback on conditions etc. This info could be automatic in proximity to certain censors at the store and when turned on. Skies the limit in the next 5-10 years for having immediate knowledge about the products you buy when you buy them and their full life cycle.
Cell phones will have the potential to connect food products with the kind of information that you described; slide shows, articles etc for a sense of true transparency. Open Green could be a community that not only lists products with feedback on conditions etc. This info could be automatic in proximity to certain censors at the store and when turned on. Skies the limit in the next 5-10 years for having immediate knowledge about the products you buy when you buy them and their full life cycle.
mutcluck 3 years ago