Classic Archaos publicity stunt - split a car in two on the Royal Mile.

Archaos split a car in two on the Royal Mile. A journalist nearly gave birth in shock. There are still gouges in the road if you look.

In 1987, a wild-haired French gypsy called Pierrot Bidon turned up at publicist Mark Borkowskis office. He planned to bring a grungy Mad-Max-meets-Blackpool-tower style circus to Clapham Common in a small, shabby tent. As a business proposition, it seemed unsound.

Four years later, and a large number of crazy, authority-baiting stunts at Edinburgh later, Archaos was on the road playing to crowds of five thousand at a time. On the way, Archaos re-forged the ancient art of circus ballyhoo using chainsaws, which is at the root of all great PR.

One of their most spectacular stunts was splitting a car in half on the Royal Mile. A journalist in the car following was so surprised by the event that she nearly gave birth a month before she was due.

The Daily Record got wind of this particular stunt and arranged to have the police turn up and arrest all concerned, believing this to be a better story the upshot of this was that the organisers, who got wind of the plan, informed everyone but the Daily Record that the stunt was moving a few streets away.
55° 56' 59.76" N 3° 11' 22.78" W
http://www.panoramio.com/photo/25342442

Category:

Entertainment

Tags:

• archaos
• publicity
• stunt
• #TWIHIBITION
• mark
• borkowski
• edinburgh
• festival
• circus
• cars
• danger
• anti
• establishment
• royal
• mile

[andythesoupdragon]

wonder if this is what happened to all the renault 14s 5 stars!!!