RSA Animate - The Divided Brain trailer

The latest RSAnimate is about to land on a YouTube near you! Watch the trailer for a sneak preview, and come back for the launch on the 21st of October, 2011 to soak up some truly fascinating ideas. Oh, and there will be your favourite hairy hand doing some nifty drawings as well...

Category:

News & Politics

Tags:

• RSA
• RSAnimate
• IAIN McGILCHRIST
• the divided brain
• trailer
• the master and his emissary
• psychology
• neuroscience
• psychiatry
• western culture
• civilisation
• left hemisphere
• right hemisphere
• RSA Animate

[1stALPHAteam]

You need to give trailers for when there's an animate coming out? Boooooo

[theRSAorg]

@1stALPHAteam We thought we would just whet your appetite for the next one in a playful way. Nothing sinister going on - we're promoting world-changing ideas, not sugary treats!

[AuntieOphiucha]

RSA, why do you tease me like this? :( Still, marking the 21st down on my calendar, because I am apparently a loser.

[theRSAorg]

@AuntieOphiucha That makes you pretty cool in our book! :)

[MoorLetoh]

Who's the animator?

I gotsti know

[theRSAorg]

@MoorLetoh The animation is done by Cognitive Media. cognitivemedia.co.uk/

[clearmenser]

This isn't broadcast television. There's no need for trailers.

[triniverse]

i think the sound effects in some videos are distracting. but i love the videos in any other way!

[Npowell01]

@1stALPHAteam

You need to go out of your way to make a redundant comment on a video you think is redundant? Booooo

(Now let's respond to each other ad infinitum about who we think is being more redundant. :P)

In all seriousness:

A trailer for an RSA animate is no more or less necessary than a trailer for a two-hour movie. Both are meant to generate hype before hand so initial viewings will be higher than if everyone "just figured out" that there was something new out.

[Npowell01]

@theRSAorg

We understand that there is an organization called cognitive media behind these animations, we see their logo in every video. I think the question was more along the line of "Who does the hand belong to?"

[savoryhotpies]

you should make an app for Ipad RSA!

[Jestiron222]

I LOVE these! Thank you Thank you Thank you!

[5h1n10]

THIS EXCITES ME

[pklovestormomega]

Wait, I closed my window to do something else, what happened to the rest of the video?

[SalientK]

I hope this isn't another one of those trite and misleading simplifications of the differences between the right and left brain. You know, the ones that are like "LEFT BRAIN = LOGICAL; RIGHT BRAIN = CREATIVE." That would be disappointing.