Carlsberg festival-edition.mov

A project by Ola & Kristian

The customers choice of brand is anchored in and the atmosphere surrounding the experience of the brand. During the festival-summer customers often have a premade choice of brand. Most of the brands is within the same price range. We want to create a stand-out effect so epic the customer changes their mind. During all festivals all Carlsberg bought has epicness added to the Carlsberg experience, using a sound chip. By defining taste in surroundings that defines the summer, we dictate the choice of brand for the future.

Copywriter Ola Nielsen
Art Director Kristian Haukland

Category:

Howto & Style

Tags:

• olakristian.com
• Ola
• Nielsen
• Kristian
• Haukland
• Westerdals