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HSBC: Lumberjack

Credits: We recognise how people value things differently. So what we learn from one customer helps us better serve another. Agency: JWT London Creative Director: Axel Chaldecott Creatives: Micha...  
 
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newandcolourfilm (4 days ago)
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newandcolourfilm (4 days ago)
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r0b3rt330 (3 weeks ago) Show Hide
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0:34 - ish, policeman getting merked by a bear!
cutestalien (2 months ago) Show Hide
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this was very unfortunate shoot, one actress lost her finger tip on set (
I PA'd on it.
gianthuge (3 months ago) Show Hide
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Great Commercial !
georgep922 (4 months ago) Show Hide
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I don't get this commercial and I get alot of crazy stuff.

Forget how bad a rap banks have gotten, I can't imagine how the most ecleteic media buff cold watch this commercial and draw anything.

Although the wrestling of the bear made it all worth it.
dsmfishgal (5 months ago) Show Hide
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What the hell did I just watch? :|
xstevenxpowellx (7 months ago) Show Hide
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HAHAHAHA
that made me laugh, but still
shame on you for disrespecting Joanna Newsom =P
thumbs up anyway for making me laugh =D
teecomb (7 months ago) Show Hide
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the point of this commercial wasn't to portray loggers or the cops as 'bad guys', but to show that they are all human. the relationship between the lumberjack and the environmentalist was to show that they were capable of seeing past differences in order to live together and having a postive relationship, they don't have to agree with everything to get along (even stuff that is important to them). i think the logger/tree-hugger relationship was supposed to equal a banker/customer relationship.
teecomb (7 months ago) Show Hide
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i don't think it's the most effective because a relationship between these two is obviously way more complex than that with a bank. it's a touching story nonetheless and Joanna Newsom is amazing...though I find this version of Clam, Cockle, Cowrie terrible in comparison to the Ys Street Band EP one.

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