HSBC: Lumberjack

Credits:

We recognise how people value things differently. So what we learn from one customer helps us better serve another.

Agency: JWT London
Creative Director: Axel Chaldecott
Creatives: Michael Ashley & Dinesh Kapoor
Agency Producer: Dean Baker
Production company: Gorgeous Enterprises
Director: Vince Squibb
Producer: Spencer Dodd
Director of Photography: Alwin Kuchler
Service company: Treehouse North
Production Designer: Chris Oddy
Editor: Paul Watts @ The Quarry
Post production: The Mill
Telecine: Paul Harrison @ The Mill
Flame: Jay Bandlish
Sound: Munzie @ Grand Central
Music Track: Joanna Newsom

Category:

Entertainment

Tags:

• advertising

[Davigoss]

If HSBC are so keen on integrity why do they invest heavily in Sinar Mas who are rersponsible for mass deforestation in Indonesia - and the consequent destruction of natural habitats - in order to plant palm oil plantations?

[r0b3rt330]

0:34 - ish, policeman getting merked by a bear!

[armiesofthenight]

9mm for HSBC, cops, forestry workers, Joanna Newsom

KILL THEM ALL

[jomar14GL]

wats this all about? cops catching people living in the forest so that it can be lumberjacked?

[zyxek]

That was the strangest bank commercial I've ever seen. Joanna Newsom and finance somehow don't work together for me.

[celestexcore94]

@dragonbrains thank you:), very much.

[dragonbrains]

@celestexcore94 "clam crab cockle cowrie" by joanna newsom

[celestexcore94]

what's the name of this song?:/

[ArameoDios]

the video itslef is precious! the story is amazing! but, it's for a bank! so it's kinda "sell your soul to devil"