Credits:
We recognise how people value things differently. So what we learn from one customer helps us better serve another.
Agency: JWT London
Creative Director: Axel Chaldecott
Creatives: Micha...
Credits:
We recognise how people value things differently. So what we learn from one customer helps us better serve another.
Agency: JWT London Creative Director: Axel Chaldecott Creatives: Michael Ashley & Dinesh Kapoor Agency Producer: Dean Baker Production company: Gorgeous Enterprises Director: Vince Squibb Producer: Spencer Dodd Director of Photography: Alwin Kuchler Service company: Treehouse North Production Designer: Chris Oddy Editor: Paul Watts @ The Quarry Post production: The Mill Telecine: Paul Harrison @ The Mill Flame: Jay Bandlish Sound: Munzie @ Grand Central Music Track: Joanna Newsom
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the point of this commercial wasn't to portray loggers or the cops as 'bad guys', but to show that they are all human. the relationship between the lumberjack and the environmentalist was to show that they were capable of seeing past differences in order to live together and having a postive relationship, they don't have to agree with everything to get along (even stuff that is important to them). i think the logger/tree-hugger relationship was supposed to equal a banker/customer relationship.
i don't think it's the most effective because a relationship between these two is obviously way more complex than that with a bank. it's a touching story nonetheless and Joanna Newsom is amazing...though I find this version of Clam, Cockle, Cowrie terrible in comparison to the Ys Street Band EP one.
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I PA'd on it.
Forget how bad a rap banks have gotten, I can't imagine how the most ecleteic media buff cold watch this commercial and draw anything.
Although the wrestling of the bear made it all worth it.
that made me laugh, but still
shame on you for disrespecting Joanna Newsom =P
thumbs up anyway for making me laugh =D