Mahesh Murthy lays down 15 new rules for startups in 15 minutes
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Uploaded by nasscomemerge on Nov 28, 2011
Mahesh Murthy - a successful entrepreneur, marketer and investor shares his thoughts in his session "15 minutes, 15 new rules of marketing
Product, Pricing, Placement, Promotion - the 4P's were the foundation of Kotler's rules of marketing - and this was the formula millions of us marketers grew up on. But the connected digital world has upended some of the rules and made the rest irrelevant. What are the new rules of creating a product and building a brand?
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