No more underweight models

The government endorsed a bill Sunday aimed at preventing underweight models from being featured in advertisements. The Ministerial Committee voted in favor of a bill proposed by Kadima and Likud Knesset members. According to the bill, commercial groups will be prohibited from displaying underweight models, and model agents will be banned from employing or representing such models. This also includes a ban on shooting underweight models, who will not be allowed to serve as label spokespersons. A fine of NIS 75,000 (roughly $19,500) will be imposed on whomever breaks the law, which could go up to NIS 220,000 (approximately $57,000) if a campaign featuring underweight models is launched in the media. The bill requires models provide a medical permit indicating their body mass index (BMI) is normal.

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[abbienetvision]

This law hopefully will spread to other Western countries...the number of children with anorexia is really too high, and it is due to these too thin women being seen as models.

Hopefully, we will see less anorexia and bulimia in the future, when these twig-like women are not considered the most beautiful. Too many young girls want to be models, so they know that they need to be really thin.

As a teacher, I see the girls as young as 6 and 7 worrying about their weight already. Col A Kavod, Israel

[angelofheavens]

@abbienetvision I agree! I have made a video diary about it andd hoping to change views of others, please take a look, rate and share :) I'll be replying with a vid ti this so just look out for it.

[Jewishfan]

Israeli lawmakers have no more things to do. Everything is perfect.