Proximus, the mobile brand of Belgacom, launched a new store concept, the Generation store, supporting its services MTV Generation and Pay & Go Generation. Therefore, at Mojo we designed a store where youngsters can discover new technology, experience, meet friends and chill. The store design is built on an industrial black box in combination with a metal tube structure, giving shape to an inspiring and recognizable universe. A central lounge at the back fulfills the true Generation experience with an interactive game screen, in the middle of pink pouffes, a Photo Boot, Ad Valvas, free recharger, drinks vending machine and solid music.
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